HOW SEARCH ENGINE OPTIMIZATION HELPS?

• Explodes you sales
• Dominates your competition
• Calculates fast ROI
• Minimizes your risk
• Gets superior sales results
• Best investment for growth
• Pay Per Click advertising

The problem with most websites is that they can not be found in major search engines without a lot of effort (see above). Around 85% of people now use a search engine to find what they are looking for so unless you are on the first page for your target phrases, the investment in a website is rarely returned. One of the most cost effective ways to advertise on the Internet today is to use Pay Per Click (PPC) marketing on major search engines such as Google.

PPC adverts are the boxes usually shown on the right hand side of search results and are displayed when a searcher types in the key phrases which you have identified. The adverts work by bidding on keywords and phrases; the higher the bid, the higher your advert is placed. One of the best features of PPC is that you only pay for your advert when someone clicks on it, so you can set up hundreds of key phrases and only pay when someone clicks on them.

There are three key players in the PPC industry; Google, Overture and Miva (formerly Espotting). These three companies feed the majority of the search networks around today and each has a slightly different user demographics (for example, Overture supply Yahoo and MSN). We work with businesses to evaluate which PPC provider is most suited to their target markets.