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WHAT IS SEARCH ENGINE OPTIMIZATION?
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Search engine optimization (or SEO) is the art of building a website and its content, with search engines and searchers in mind (shown on the left here). Through correct optimization the chances of getting a website found under its key phrases should be dramatically increase.
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WHY IS SEARCH ENGINE OPTIMIZATION IMPORTANT?
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To make your website investment worthwhile it needs to be visible to customers and search engines. Search engine optimization allows this to happen for free.
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ADVANTAGES OF SEARCH ENGINE OPTIMIZATION?
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- Once you’ve reached top positions, you should stay there
- More searchers click on ‘organic results’ (around 60% vs. 40% PPC)
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DISADVANTAGES OF SEARCH ENGINE OPTIMIZATION?
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- Very time consuming
- Can take up to 6 months to see results
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HOW SEARCH ENGINE OPTIMIZATION HELPS?
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- Explodes you sales
- Dominates your competition
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ADVANTAGES OF PAY PER CLICK ADVERTISING?
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- Only pay when advert is clicked
- Take user straight to relevant page
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DISADVANTAGES OF PAY PER CLICK ADVERTISING?
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- Monthly costs incurred
- Bids can be expensive and budgets can be big
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SUMMARY OF DIFFERENCES BETWEEN SEO AND PPC?
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In summary, the main difference between SEO and PPC are the risks involved.
With SEO, you are trusting the search engine optimiser to achieve good positions.
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BENEFITS OF SEO SERVICES?
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In the present Internet era, a number of websites are there to promote the businesses. There are a lot of Internet website promotion tools and services including search engine optimization.
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COMMON SEARCH ENGINE PRINCIPLES?
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To understand seo you need to be aware of the architecture of search engines. They all contain the following main components.
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COMMON SEO MISTAKES?
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Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width.
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GOOGLE PAGERANK – THEORETICAL BASICS?
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The Google Company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking.
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DMOZ DIRECTORY?
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The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. |
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INDEXING A SITE?
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Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. |
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CHOOSING KEYWORDS?
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Initially choosing keywords
Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it.
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GOOGLE SANDBOX?
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At the beginning of 2004, a new and mysterious term appeared among SEO specialists – Google SandBox. This is the name of a new Google spam filter that excludes new sites from search results.
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SELECTING A DOMAIN AND HOSTING?
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Currently, anyone can create a page on the Internet without incurring any expense. Also, there are companies providing free hosting services that will publish your page in return for their entitlement to display advertising on it.
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LINK BUILDING CAMPAIGNS?
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With a new site, it can be helpful to engage in a link building campaign to get your site some immediate exposure. As your site matures and develops more content, you will find that other sites will start linking to it without solicitations. |
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RECIPROCAL LINKS?
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You can use the search engines to find websites that might link to you. Search on your keywords and your competitors' backlinks to find sites that link out to websites in your industry.
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CHANGING THE SITE ADDRESS?
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You may need to change the address of your project. Maybe the resource was started on a free hosting service and has developed into a more commercial project that should have its own domain.
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